Thursday, January 10, 2013

Small-scale Branding: Street Marketing for start-ups

Direct, Street, Gerrilla, Ambient. This different names have been given to the slightly different varieties of a same kind of Marketing actions.
This BTL advertising is characterized by being normally on the street and using its elements to attract the attention of the people passing by. Besides, this kind of actions are normally very creative and even funny. And a main feature is that they don't disturb to send their message but try to get the attention of the individuals by surprising them.
This turns them into interactive and very memorable actions, and thus its effectiveness rockets.

The bad part is that, as many innovations and great ideas in Marketing, many people thinks that this kind of actions are only within the reach of big companies. Well, this is a complete nonsense. One of the features of this kind of Marketing is its posibility of being "low-cost".



You just need a good idea to make people stop and look to your message. You have to start from a very simple idea you'd like to communicate and put it on the streets in a way that always has to be:

  -Nice to bump into, whoever does it.
  -Interesting to your potential consumers, telling them something
(Of course, as always, humour is a good way to acomplish this two objectives.)

Maybe you are willing to try some Street Marketing for your small business, but you are too busy to take charge of it, or you don't find capable of organizing all that is needed to set it off. In this case I recommend you to turn to a small local advertising agency.

They are going to be thrilled with the challenge, and their small size is perfect for giving you this service with a low price. Besides, being local they will be able to know how and where to reach your potential costumers in the city.

After trying Street Marketing in your small business, you'll leef how effective this kind of actions can be in a local scope.

Do you think just big brands can use Guerrilla Marketing? By using a good idea, costumers can be reached with a really small bugdget.

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