Wednesday, February 13, 2013

The Strokes doing Research-Marketing?

Ok, maybe is a bit too elaborate, but here is the conjecture:

Did the rock band “The Strokes” just did a really fast and precise market research to know what the fans wanted their next album to be before releasing it entirely?


19 days ago the band released “One Way Trigger” the first song of their new album Comedown MachineThe song was so different, that barely anybody liked it. The enormous amount of comments posted the internet where a really good feedback: People said it was horrible, and they were missing the Original Strokes.



So just yesterday they fullly released "All the time"the Single of that same album. It’s complete different, it has the sound that everyone was asking for.




And the question is, did they released the first like a trial? Did they want to research how fans would react to that risky song? And will the rest of the new album follow the sound that all their "customers" demanded?

What do you think?

No comments:

Post a Comment