Friday, October 4, 2013

Communication through stories: Storytelling applied to Marketing

Marketing is about communicating. And one of the way of communicate something is to telling a story about it. Good ideas get tremendously powerful when told through a story.


One of the best Marketing books for me is "Será mejor que lo Cuentes" a great guide on storytelling by Antonio Nuñez. Storytelling is a high form of art that, nonethelesss, can be applied in a huge range of disciplines including obviously most sorts of communication.

Today I'm bringing you a recap of 22 tips to create great stories by the Story Artist Emma Coats after her time working at Pixar. The beautiful presentation using frames of some of their most famous films was done by the designer Dino Ignacio. I'm sure that any marketing project can be enriched using these tips.

Here they are. Learn and enjoy:























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