Applause (2nd)

On October 5, 2011, Steve Jobs deceased. Ater the firs days of shock and some news specials on his memory, some voices brought up the thought that, maybe, his death could mean a problem to the good results and image that Apple has had for the last years.

But Steve's death is not the real threat to them. The real (and big indeed) threat to Apple's hegemony in the field of smartphones is called SAMSUNG.

Here is their lastest TV spot:

The company from South Corea is decided to snatch them the first place in the ranking of Smartphones world sellers. And it's doing vey well. They fight the great power of Apple's brand image with good quality and much lower prices, and it seems to be bearing fruit.

This image compares they newest phones:

Despite the image, is hard to know which one is doing better in terms of product. But, in any case, the spot deserves this second Applause! Congratulations to the agency and the brand manager.