Here you can see two great campaings that use intelligence and creativity to show us an important reallity which affect us.
The first is an amazing spot that tries to make parents realize how important giving example is for children. Some years ago I heard a quote which I'm totally agree to: “Children don’t obey, but imitate”
Advising kids about the good way is far less effective than walking it.
The second campaign, more recent and less known, deals with the silence regarding women abuse. So, it deals with our fear more than with our values.
Campaigns from NGO’s are more common every day. And they are, step by step overcoming the thought that marketing, and therefore branding, are intrinsically evil.
Marketing is a weapon and, as all weapons, it makes easier the attain of an objective. And the objective of NGO’s is praiseworthy.
The best element an organization can have to make the best of Branding is a good product. NGO’s product is goodness, I cannot think of a better product.
Congratulations to these campaigns and to the NGO’s that fight the bad things of this world with powerful weapons.
