Applause (2nd)

On October 5, 2011, Steve Jobs deceased. Ater the firs days of shock and some news specials on his memory, some voices brought up the thought that, maybe, his death could mean a problem to the good results and image that Apple has had for the last years.

But Steve's death is not the real threat to them. The real (and big indeed) threat to Apple's hegemony in the field of smartphones is called SAMSUNG.

Here is their lastest TV spot:

The company from South Corea is decided to snatch them the first place in the ranking of Smartphones world sellers. And it's doing vey well. They fight the great power of Apple's brand image with good quality and much lower prices, and it seems to be bearing fruit.

This image compares they newest phones:

Despite the image, is hard to know which one is doing better in terms of product. But, in any case, the spot deserves this second Applause! Congratulations to the agency and the brand manager.

Applause

I want to ask for a big hand to Thomas Ilum and Vogelius Zoe, two german students who had a great idea.

Just adding a really creative vinyl to the FedEx vans they "prove" the idea of the claim using one of theis main competitors: DHL

Besides, FedEx has already made some campaigns using the images of the competitors. In the USA, comparative advertising is more normal and well acepted than in many European countries. This is why FedEx is so explicit when doing this, using clearly the images of their competitors.
Here another example:

Being students, Thomas and Vogelius deserve a really big applause.

BrandiN-GO's

Here you can see two great campaings that use intelligence and creativity to show us an important reallity which affect us.

The first is an amazing spot that tries to make parents realize how important giving example is for children. Some years ago I heard a quote which I'm totally agree to: “Children don’t obey, but imitate”

Advising kids about the good way is far less effective than walking it.

The second campaign, more recent and less known, deals with the silence regarding women abuse. So, it deals with our fear more than with our values.

Campaigns from NGO’s are more common every day. And they are, step by step overcoming the thought that marketing, and therefore branding, are intrinsically evil.

Marketing is a weapon and, as all weapons, it makes easier the attain of an objective. And the objective of NGO’s is praiseworthy.

The best element an organization can have to make the best of Branding is a good product. NGO’s product is goodness, I cannot think of a better product.

Congratulations to these campaigns and to the NGO’s that fight the bad things of this world with powerful weapons.