Brandin-selling

It's is not really related to branding itself, but this outstanding campaign is worth to mention.

An on-line selling campaign from the company Tesco in Korea based on a very creative use of media.

The video itself explains it all. I just have to say congratulations to Cheil Worldwide, the Korean agency responsible of the campaign. (Cannes already did it with the Media Grand Prix and a Gold Lion).

A brand is not just what a company says, but also what a company does. They listened the consumers and proved it in a profitable way. With this action Tesco raised sales and gave the image of being modern and congenial. Great perks to your brand can be achieved without sending any (at least direct) message.