"This ad is going to go sooo viral" is the first thing I though while watching it
We all know that kids prefer company to toys. We knew it from a while ago already. And now that the crisis left us with less money, is the perfect time to finally do something about it.
Is a very tender video, with a very true message released on the perfect moment. What else do you need?
We all know that kids prefer company to toys. We knew it from a while ago already. And now that the crisis left us with less money, is the perfect time to finally do something about it.
Values' marketing, the one that focuses on "campaigning" for a good cause instead of "selling" is the perfect choice for a mature brand like IKEA. We all know what IKEA is and what they sell, their best shot is to make us feel better when we buy from them.
Furthermore, they relate the ad to their 2014 campaign that highlights the importance of family (and therefore the house) on kids' education.
Congratulations to IKEA and to the agency: McCann Spain.
