Showing posts with label app. Show all posts
Showing posts with label app. Show all posts

Tuesday, February 12, 2013

INSPIRATION. (Volume 1: TED)

My brother taught me once that learning by listening was way better than by bungling when talking. Then I started realizing how easy and useful it is to listen actively to people: Most of the time they know more than me about the subject and, anyway, they always bring a different perspective that enriches my own idea about it.
Since then I love to get informed about topics I am interested in by any means of verbal communication (the radio, talks, speeches, classes, conferences, debates…). I’m very fond of nice conversations in cafés.
And then, just last year, I discovered a marvelous invention called TED.

TED (Acronym for “Technology, Entertainment, Design”) is an NGO dedicated to spread great discussions and conferences on a variety of different subjects.  The talks are lead by all kinds of different people that are always full of innovative ideas that can change world.
It was created in the 80’s, but went fully on-line in 2006. And it’s on the net, and under a Creative Commons License, that their mission got real strength, because the Speeches started to be available for free all around the world.

On TED I found brilliant discussions about Marketing, such as a very comical speech by Rory Sutherland about how advertising can change the consumers’ perception of the value of a product and further how real and important this value becomes:


TED consolidated my ideas about the huge power and responsibility that consumers have on discussions such as the one given by John Gerzema. Just one of the many stirring speeches about Consumer Behavior and Market Research that can be found flicking through the Tags’ listing on TED’s App for Android and iPhone:


But also thanks to TED, I’ve discovered how a social stigma (like mental illnesses) can be fought and altered with humor. The comedian Ruby Wax shows how in this very intelligent speech (Or should it be called stand-up comedy?):


TED even provided me with an easy way to answer when friends ask me “but what’s this thing about meditation?”, because I could never explain it better than Andy Puddicombe in his own words:
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Business educator Eddie Obeng taught me in his electrifying speech that Problem Solving should be, nowadays, Problem Forecasting. He says that getting something wrong is not always failing because in our world “after midnightthere’s certainly not enough to make safe decisions:


And last but not least, TED has reminded me how crucial positive thinking on life and work is. For instance, in this hilarious speech by Shawn Achor I learned that the Competitive Advantage is not as important as the “Happiness Advantage”:



So, when I decided to create a series of Posts about the things that inspire me, I knew that TED was going to be the first one. Because all my favorite speeches on TED give me hints how to evaluate the present and also how I want things to be in the future. And that is, as I see it, pure inspiration.

Thursday, December 15, 2011

Brandin-4G and the "SMART-use-of-the-PHONE" movement

The downloading and usage of Smartphone applications have rocketed in the last 2 years, from being just a far-off novelty, to become our daily bread. And this trend is going to continue for the next years(1). In February a survey said that more than 70% of smartphones users had up to 30 apps(2), which means nowadays they might be even more.

All this information is enough reason for companies for trying to use this new platform to offer their content -audiovisual companies-, to reach more clients and reach them better -services companies- and to interact and get publicity -any company in search for branding-. This is why “mobile marketing” is now one of the focuses for advertisers, publicists and media planners. All they try to find the way to get a share of the time consumers spend nowadays in front of this small screen.

But now, I put on the consumer hat, and see how we spend the time that we pass in front of our phones. And, at the same time I see some great advantages of using Smartphone applications, I also realize of some hazards when using them.

For example, WhatsApp is so useful and widespread that saves us from the insane charges for SMS messages(3). But on the other hand, more that 1 billion messages are sent each day by this medium(4), which means a huge amount of time spent texting someone that is not with us, and this is done many times accompanied by someone.

Many times we have the impolite habit of using our Smartphone apps when being with other people, this commercial (that surprisingly comes from a Mobile Operator) shows how all this takes a toll on us.


By far, most used apps are Social Networks and games(5), which means that the time while going by train or bus, that we used to spend on reading, studying or just reflecting on our lives, now we use is to play Angry birds or look pictures and comment of “friends”.

Research shows that Facebook is the most popular Smartphone app among Android users in the U.S.(6) (and I think probably in the rest of the world as well). That is, being all the time in front of our computers “connected” with our friends is not enough? How often we don’t meet in person with our friends because we “don’t have time”?

Technology should be a weapon to enjoy more our lives, not to become zombies that live through it. This is the main thought of the new movement “SMART-use-of-the-PHONE”, an initiative to support the responsible use of Smartphones and apps, making the best of all its potential but refusing to waste our lives looking to a phone screen. We all should think about it.